Before
4 outbound meetings / month. Founder-led.
After
37 meetings / month · $225K pipeline added in 11 weeks.
We don't
hand you a deck.
We install the
sales engine.
A complete sales operating system for B2B service firms — pipeline, process, and people. Diagnosed, built, and handed over in 90 days. Then your team runs it without us.
§ 01 · Track record, in numbers
100+
IT firms transformed
4
Continents
$3M+
Typical client ARR
90
Days to install
§ 02 — The diagnosis
If your sales motion looks like any of this, the engine isn't the problem. The wiring is.
A
Founder-dependent revenue.
Every deal needs your face on the call. The pipeline collapses when you go on holiday, and growth caps at the size of your calendar.
B
Outbound that limps.
Sequences land in spam, replies are rare, and the CRM is a graveyard. You're spending on Apollo, Lemlist and Sales Nav and getting four meetings a month.
C
Reps without a process.
Two SDRs, three different pitches, no shared definition of “qualified”. Every call sounds new. Every deal feels like luck.
D
Burnt by the last consultant.
You bought the deck. Read it once. It's now a Notion page nobody opens. The only thing the engagement installed was scepticism.
E
No visibility, no forecast.
You can't say what next quarter looks like with a straight face. Pipeline is “vibes”, forecast is “hope”, board reporting is fiction.
F
Hiring, then firing.
You hired a senior AE. They quit in five months. The next one will too — because there's nothing for them to plug into.
§ 03 — The install
Three phases. 90 days. Your team owns it forever.
Diagnose. Build. Hand over.
Weeks 1–2 · Diagnose01
We dissect every deal you've ever lost.
Every lead source, every conversion point, every deal that slipped — mapped, ranked, and turned into a written diagnosis. You'll see exactly where revenue leaks before we touch a single tool.
- Full-funnel sales process audit
- ICP definition and TAM sizing
- Win/loss interviews on recent deals
- Competitive positioning teardown
- Ranked, prioritised gap analysis
Weeks 3–8 · Build02
We install the infrastructure, not the advice.
Email domains, sequences, CRM, dashboards, qualification frameworks — everything configured, documented, and live. By week 8 the engine is running, not waiting on a slide deck.
- Outbound infrastructure (email + LinkedIn)
- Deliverability — SPF, DKIM, DMARC, warm-up
- CRM pipeline, automations, and reports
- Multi-channel sequence library
- Discovery, qualification, closing playbooks
Weeks 9–12 · Execute & hand over03
We sit beside your team — then leave.
Live call coaching, real-time feedback, performance review. We co-pilot the system in production until your team can run it cold. Then we hand the keys over and step away.
- Weekly live call coaching
- Pipeline reviews & forecasting
- Sequence optimisation in production
- Team training & knowledge transfer
- Complete operating manual
§ 04 — Our framework
A proprietary diagnostic. Four elements that must align — simultaneously — for B2B service deals to close.
The SOTA Framework.
Miss one, the pipeline stalls.
S
— Signal
The right prospect, showing buying intent — not the right industry, showing a pulse.
O
— Offer
Positioned so saying “no” is harder than saying “yes”. Not a discount — a category of one.
T
— Timing
Triggered on intent, budget cycle, or pain — never on “we should probably reach out this month”.
A
— Approach
Multi-channel, personal, persistent. Earns the meeting by being worth the inbox space.
§ 05 — The difference
Six structural choices that make us different. Not opinions. Constraints we operate under.
Premium work.
Honest price.
— 01
We install, we don't advise.
No strategy decks. No theory document. We configure the Apollo account, write the sequences, train the team, and run the standups. The deliverable is a working revenue engine.
— 02
Premium work. Honest price.
The same engagement a Big-4 consultancy charges $80K+ for, installed by the operator who builds it. No partner overhead, no slide-deck theatre.
— 03
A ladder, not a menu.
Apollo MCS ($5K) is the gateway and credits 100% toward the Sales Program. The Program ($20K) is the install. Fractional VP ($4K/mo) is the embedded operator. Pick your altitude.
— 04
B2B service firms, $3M+ ARR.
Consultancies, agencies, system integrators, IT services. One ICP across all four tiers. We refuse SaaS, ecom, and B2C every week.
— 05
Capacity-led, not artificially scarce.
Sales Program runs 6 cohorts a year. Fractional VP is capped at 5 concurrent retainers. When the seats are full, we say so — and put you on the waitlist.
— 06
Apollo.io Certified Partner.
One of a small number of agencies certified by Apollo. Direct platform access, best-practice templates, deliverability playbooks — baked into every tier.
§ 06 — Outcomes
Names anonymised under NDA. Numbers are exact. We don't run quote graveyards — we run engagement ledgers.
Three engagements,
three numbers.
Before
Founder-dependent. No repeatable process. No CRM hygiene.
After
3 SDRs trained, CRM installed, 3× pipeline in 90 days.
Before
Stalled growth. Referral-dependent. No forecast.
After
67 qualified opportunities · $650K weighted pipeline in Q1.
We anonymise the company. We don't anonymise the number. Every outcome on this page is reproducible from the engagement records.
All outcomes →
Meet the founder
I've spent 8 years installing sales systems for 100+ service firms. Here's how we'd build yours.
I started MAVEN because I was tired of watching talented founders buy expensive strategy decks that never got executed. We don't deliver advice — we install the infrastructure, write the sequences, coach the team, and hand you a machine that runs without us. That's the entire difference.
— Abdullah Saleh· Founder & CEO, MAVEN LB LTD
§ 07 — Four ways to work with us
Pick the tier that matches the altitude you're operating at. Apollo MCS is the gateway — it credits 100% toward the Sales Program. The Fractional VP is the deepest engagement; the Retainer is the lightest.
Premium work. Honest price.
— The gateway · one-time
Apollo MCS
$5,000
1-month install + 12-month support
Apollo configured by a certified partner. The fastest way to prove we can install something that actually works.
- Apollo, sequences, deliverability installed
- 12 months async support (24h reply)
- Credits 100% toward the Sales Program (within 90 days)
— The transformation · 12 weeks
The Sales Program
$20,000
Includes Apollo MCS
We install the full sales motion and train your team to convert cold meetings into pipeline. The core premium tier.
- Discovery, qualification, objection, closing drills
- Live group coaching + recorded library
- Cohort capped 6× per year
— The embedded operator · 6-mo minimum
Fractional VP of Sales
$4,000/mo
Capped at 5 concurrent
We own the sales process end-to-end. Daily standups, weekly 1:1s, biweekly pipeline review, biweekly exec sync.
- Daily standups with every team member
- Owns forecast, deal hygiene, coaching cadence
- Market rate for this scope is $8–15K/mo
— The continuity layer · month-to-month
Continuous Retainer
$2,000/mo
Cancel anytime
After the engine is built, keep us on speed-dial for iteration, deliverability monitoring, and async questions.
- Monthly Apollo + deliverability tune-up
- Async support (Slack/email/Teams · 24h reply)
- No minimum term — leave when it stops adding value
One ICP across every tier · $3M+ ARR B2B service firms · Apollo subscription not included in MCS
§ 08 — Objections, answered
The questions you'd ask over a coffee.
Most clients start with Apollo MCS — the $5K gateway that proves we can install something that works. From there you upgrade to the Sales Program if your team needs to be trained to sell, or you bring in the Fractional VP if you need someone running the sales process day to day. The Retainer is the lightest tier — for graduates who want us on speed-dial.
§ 09 — The next step
Thirty minutes.
No pitch.
Just an honest read
of where you are.
A Virtual Coffee is what it sounds like — half an hour, on a video call, where we look at your sales motion and tell you what we'd build if it were ours. If we're not the fix, we'll say so.
— Promise 01
30 minutes, capped.
Respectful of your calendar. We don't run discovery marathons or “follow-up sequences” disguised as relationships.
— Promise 02
No follow-up cadence.
Not a fit? You will not hear from us again. No newsletter, no nurture, no “just checking in” email in six weeks.
— Promise 03
Honest assessment.
We'll tell you exactly where you are — even if the right answer is “you don't need us yet”. That's the point of the call.