37
outbound meetings a month, up from four.
UK · System Integrator · $2.5M → $3M+ ARR
Apollo configured to the ICP, three cold sequences live, and the founder off the first call. $225K of pipeline added in 11 weeks.
We build the
revenue department,
then leave it running.
Sales, marketing, customer success and presales, built as one department under one number. We diagnose the motion, build it, train your team against a standard they can fail, and leave the manual behind. B2B tech companies at $3M+ ARR.
Book a Virtual Coffee 30 minutes · no pitch · no follow-up cadence
§ 00 · The record
130+
Engagements since 2018
97%
Renew and stay engaged
93%
Introduce us to another company
1
Operator — no bench, no juniors
§ 01 — The diagnosis
If your revenue looks like any of this, the engine isn't the problem. The wiring is.
A
Founder-dependent revenue.
Every deal needs your face on the call. The pipeline collapses when you go on holiday, and growth caps at the size of your calendar.
B
Outbound that limps.
Sequences land in spam, replies are rare, and the CRM is a graveyard. You're spending on Apollo, Lemlist and Sales Nav and getting four meetings a month.
C
Reps without a process.
Two SDRs, three different pitches, no shared definition of “qualified”. Every call sounds new. Every deal feels like luck.
D
Marketing that doesn't feed sales.
Content goes out, the site gets traffic, and none of it turns into a meeting. Nobody has agreed what a lead is, so sales bins what marketing sends.
E
Churn eating the growth.
You win the logo and lose it eleven months later. Onboarding is improvised, nobody owns renewal, and expansion happens by accident.
F
No visibility, no forecast.
You can't say what next quarter looks like with a straight face. Pipeline is “vibes”, forecast is “hope”, board reporting is fiction.
These are wiring problems, not effort problems. They do not resolve by trying harder next quarter.
§ 02 — Three ways to work with us
Three offers, one system — each covers a wider slice of the revenue function. Fix sales, add marketing, or build the whole department. Start date chosen at signature, and one 60-day pause if life happens.
The price is on the page. So is what it buys.
— Dedicated · 12 weeks
The Sales Programme
Fix the sales function.
$10,000
Built on your live deals · certified
We score where sales actually is, write the playbooks around your live deals, train the team and certify every rep against a standard they can fail.
- The diagnostic, then playbooks tailored to you
- Live training on your live deals + call reviews
- Certification against MPSOS — assessed on a recorded call, and it can be failed
— Sales + marketing · 12 weeks
The Revenue Install
Build the engine.
$30,000
50% signature / 50% week 6
Everything in the Programme, plus marketing — and both functions built into your CRM with the scoreboard and the weekly rhythm.
- Positioning, demand gen and the sales–marketing SLA
- Enablement material + the marketing hiring plan
- Stages, gates and the scoreboard in your CRM
— All four functions · 6 months
The Revenue Department
Build the department.
From $50,000
Scoped with you before signature
Sales, marketing, customer success and presales under one number and one rhythm — including the joins, where revenue actually leaks.
- The seven handoffs, each with an owner and a clock
- Retention, expansion and referrals owned and comped
- One forecast and one scoreboard across all four
Book a Virtual Coffee 30 minutes · no pitch · we tell you which offer fits, or that none does
Every price on this page is the price. No quote to request, and no call before you know the number. One ICP across all three · tech companies, $3M+ ARR · Apollo subscription bought by the client
§ 03 — The install
Three phases. Twelve weeks. Sales and marketing built, wired into your CRM, and handed to your team.
Diagnose. Build. Hand over.
Weeks 1–2 · Diagnose01
We read the whole motion before we touch a tool.
Every lead source, every conversion point, every deal that slipped — mapped, ranked and written up as a diagnosis you can act on without us. You see where revenue leaks before anything gets built.
- Full-funnel audit: demand through to renewal
- ICP, positioning and the message that carries it
- Win/loss interviews on recent closed deals
- Ranked gap analysis, sales and marketing
Weeks 3–8 · Build02
We install the department, not the advice.
Playbooks, sequences, demand generation, the sales–marketing SLA, and the CRM those standards live inside — configured, documented and live. By week eight it is running, not waiting on a slide.
- Outbound infrastructure: email, LinkedIn, sequences
- Demand generation and the sales–marketing SLA
- Discovery, qualification and closing playbooks
- Stages, gates and the scoreboard in your CRM
Weeks 9–12 · Execute & hand over03
We sit beside your team — then leave.
Live call coaching, weekly pipeline review, certification per rep. We run the system in production with your team until they can run it cold, then hand over the manual and step away.
- Weekly live call coaching and call reviews
- Pipeline review, forecasting and the weekly rhythm
- Certification per rep — assessed on a recorded call, and it can be failed
- Complete operating manual your team owns
Customer success and presales are added in The Revenue Department — six months, all four functions, and the handoffs between them.
§ 04 — The honest comparison
Six things you would normally have to ask for, negotiate for, or find out late. Here is where we stand on each, set against the arrangement the industry still defaults to.
MAVEN vs a typical
consultancy.
MAVEN
Typical consultancy
Pricing
On the website. Fixed. No “request a quote”.
Hidden. Custom SOW. You negotiate blind.
Who does the work
The operator who installs it — founder-led.
A partner sells it; juniors deliver it.
Specialism
B2B tech only. Apollo.io Certified Partner — not learning the stack on your licence.
Generalist — any industry, any function.
What you get
A working revenue department your team owns.
A strategy deck you have to execute yourself.
Commitment
Fixed weeks, fixed price, a date in the agreement.
Open-ended retainer that never quite ends.
The bar
Every rep assessed on a recorded call. It can be failed.
Attendance. Everyone who sat in the room is now trained.
§ 05 — Outcomes
Names anonymised under NDA. The number and the mechanism that produced it are not.
Three engagements,
three numbers.
3×
pipeline, inside 90 days.
UK · London VAR · $1.1M → $3M+ ARR
Three SDRs trained and certified, the CRM rebuilt around stages that can be failed, and a weekly forecast the founder no longer runs.
$650K
weighted pipeline in one quarter.
UAE · IT Service Provider · $4.4M ARR
67 qualified opportunities from a referral-only motion, with qualification and forecasting standards written and adopted.
§ 06 — The operator
Ten years inside B2B tech revenue functions. One operator, London. The same person on the first call and on the day it is handed over.
The work that moves a revenue number is the work nobody wants to own: writing the playbook, sitting on the calls, configuring the CRM properly, telling a rep their discovery was poor. I do that across sales, marketing and the handoffs into customer success — inside your business, for a fixed number of weeks — then train the team against a standard they can fail, and leave the manual behind.
— Abdullah Saleh· Founder & CEO, MAVEN LB LTD
§ 07 — The writing
Not a content programme. Three pieces that argue for the way we build revenue functions — read them before you decide whether a call is worth your half hour.
How we think about
the work.
Sales Process & Methodology
What is a sales operating system? A founder's 90-day blueprint
A sales operating system is the connected set of process, tooling, content, and rituals that turns sales from an art into a repeatable engine. The components, the build sequence, and what a 90-day install actually looks like.
20 min readSales Process & MethodologyHow to forecast B2B sales accurately (and the categories that matter)
A B2B sales forecast is not a guess — it is a structured commitment built on Commit / Best Case / Pipeline categories, MEDDPICC-grade discovery, and a weekly forecast call that holds reps to honest math. The framework, the cadence, and the accuracy benchmarks.
19 min readIndustry InsightsHow to expand a B2B company into the GCC (entry sequence, entity, hiring, channels)
GCC expansion is sequenced — country first, entity structure second, hire third, channel fourth. The order is not optional, and most foreign founders reverse it. A practical playbook for entering the UAE, KSA, and the wider Gulf in 2026.
20 min read§ 08 — Objections, answered
The questions you'd ask over a coffee.
A Revenue Department consultancy for B2B tech. We build sales, marketing, customer success and presales into one department with one number and one operating rhythm. The difference from a traditional consultancy: we install, we don't advise — we write the playbooks, train and certify the team, build the standards into the CRM and run the rhythm. Same engagement length as a Big-4 advisory, opposite deliverable.
§ 09 — The next step
Thirty minutes.
No pitch.
Just an honest read.
Half an hour on a video call, where we look at your revenue motion and tell you what we'd build if it were ours. If we're not the fix, we'll say so on the call. If we are, we go one level deeper — 45 minutes tearing down your live funnel — and you leave with a fixed scope and a go-live date in writing, before you commit to anything.
— Promise 01
30 minutes, capped.
Respectful of your calendar. We don't run discovery marathons or “follow-up sequences” disguised as relationships.
— Promise 02
No follow-up cadence.
Not a fit? You will not hear from us again. No newsletter, no nurture, no “just checking in” email in six weeks.
— Promise 03
Honest assessment.
We'll tell you exactly where you are — even if the right answer is “you don't need us yet”. That's the point of the call.