Before
4 outbound meetings / month. Founder-led.
After
37 meetings / month · $225K pipeline added in 11 weeks.
We don't
hand you a deck.
We install the
sales engine.
A complete sales operating system for B2B service firms — pipeline, process, and people. Diagnosed, built, and handed over in 90 days. Then your team runs it without us.
§ 01 · Track record, in numbers
100+
IT firms transformed
4
Continents
$3M+
Typical client ARR
90
Days to install
§ 02 — The diagnosis
If your sales motion looks like any of this, the engine isn't the problem. The wiring is.
A
Founder-dependent revenue.
Every deal needs your face on the call. The pipeline collapses when you go on holiday, and growth caps at the size of your calendar.
B
Outbound that limps.
Sequences land in spam, replies are rare, and the CRM is a graveyard. You're spending on Apollo, Lemlist and Sales Nav and getting four meetings a month.
C
Reps without a process.
Two SDRs, three different pitches, no shared definition of “qualified”. Every call sounds new. Every deal feels like luck.
D
Burnt by the last consultant.
You bought the deck. Read it once. It's now a Notion page nobody opens. The only thing the engagement installed was scepticism.
E
No visibility, no forecast.
You can't say what next quarter looks like with a straight face. Pipeline is “vibes”, forecast is “hope”, board reporting is fiction.
F
Hiring, then firing.
You hired a senior AE. They quit in five months. The next one will too — because there's nothing for them to plug into.
§ 03 — The install
Three phases. 90 days. Your team owns it forever.
Diagnose. Build. Hand over.
Weeks 1–2 · Diagnose01
We dissect every deal you've ever lost.
Every lead source, every conversion point, every deal that slipped — mapped, ranked, and turned into a written diagnosis. You'll see exactly where revenue leaks before we touch a single tool.
- Full-funnel sales process audit
- ICP definition and TAM sizing
- Win/loss interviews on recent deals
- Competitive positioning teardown
- Ranked, prioritised gap analysis
Weeks 3–8 · Build02
We install the infrastructure, not the advice.
Email domains, sequences, CRM, dashboards, qualification frameworks — everything configured, documented, and live. By week 8 the engine is running, not waiting on a slide deck.
- Outbound infrastructure (email + LinkedIn)
- Deliverability — SPF, DKIM, DMARC, warm-up
- CRM pipeline, automations, and reports
- Multi-channel sequence library
- Discovery, qualification, closing playbooks
Weeks 9–12 · Execute & hand over03
We sit beside your team — then leave.
Live call coaching, real-time feedback, performance review. We co-pilot the system in production until your team can run it cold. Then we hand the keys over and step away.
- Weekly live call coaching
- Pipeline reviews & forecasting
- Sequence optimisation in production
- Team training & knowledge transfer
- Complete operating manual
§ 04 — Our framework
A proprietary diagnostic. Four elements that must align — simultaneously — for B2B service deals to close.
The SOTA Framework.
Miss one, the pipeline stalls.
S
— Signal
The right prospect, showing buying intent — not the right industry, showing a pulse.
O
— Offer
Positioned so saying “no” is harder than saying “yes”. Not a discount — a category of one.
T
— Timing
Triggered on intent, budget cycle, or pain — never on “we should probably reach out this month”.
A
— Approach
Multi-channel, personal, persistent. Earns the meeting by being worth the inbox space.
§ 05 — The difference
Six structural choices that make us different. Not opinions. Constraints we operate under.
Not another consultancy.
Apollo, done right.
— 01
Done-with-you, never done-to-you.
We sit on live calls with your reps. We write sequences in your inbox. The system is built shoulder-to-shoulder so your team can defend every choice we made.
— 02
B2B service firms, $3M+ ARR.
Consultancies, agencies, system integrators, IT services. We refuse SaaS, ecom, retail. Your sales cycle is what we live in.
— 03
Fixed scope. Fixed fee.
$5,000, one-time, for the Apollo build. Two optional add-ons priced exactly. No phase-two surprises and no scope creep.
— 04
1 month build. 1 year of support.
We build the Apollo engine in 30 days. Then you have async access to us for the full year — Slack, email, or Teams, 24 business-hour reply — plus four quarterly reviews.
— 05
Frameworks we use ourselves.
SOTA, the Sales OS, the Founder Sales Map — these aren't borrowed slides. They're the same playbook we run at MAVEN, on MAVEN's pipeline.
— 06
Apollo.io certified partner.
One of a small number of agencies certified by Apollo. Your prospecting and intent layer is configured by a partner with an actual relationship to the platform.
§ 06 — Outcomes
Names anonymised under NDA. Numbers are exact. We don't run quote graveyards — we run engagement ledgers.
Three engagements,
three numbers.
Before
Founder-dependent. No repeatable process. No CRM hygiene.
After
3 SDRs trained, CRM installed, 3× pipeline in 90 days.
Before
Stalled growth. Referral-dependent. No forecast.
After
67 qualified opportunities · $650K weighted pipeline in Q1.
We anonymise the company. We don't anonymise the number. Every outcome on this page is reproducible from the engagement records.
All outcomes →
Meet the founder
I've spent 8 years installing sales systems for 100+ service firms. Here's how we'd build yours.
I started MAVEN because I was tired of watching talented founders buy expensive strategy decks that never got executed. We don't deliver advice — we install the infrastructure, write the sequences, coach the team, and hand you a machine that runs without us. That's the entire difference.
— Abdullah Saleh· Founder & CEO, MAVEN LB LTD
§ 07 — Investment
One offer. Two optional add-ons. Fixed scope, fixed fee, no retainers in disguise.
Apollo, done right.
— Core offer
Apollo MCS
Apollo Managed Configuration Service
Apollo configured by an Apollo-certified partner. Account, domains, sequences, ICP — built right, then supported async for a full year.
- 1-month build (account, domains, sequences, ICP)
- 1 year async support — Slack, email, or Teams · 24h reply
- 4 quarterly reviews: deliverability, sequences, ICP, roadmap
— Optional add-on
+ Cold-outbound training
+$5,000
Extends to 3-month engagement
Optional. Eight weeks of live coaching for the team. Recorded library, objection drills, live call reviews.
- 8 weeks of live group coaching
- Recorded library of every session
- Objection drills + reply-handling reps
— Optional add-on
+ Continuous retainer
+$2,000/mo
Month-to-month · cancel anytime
Optional. Ongoing sequence iteration, deliverability tune-ups, and always-on team support.
- Monthly Apollo + deliverability tune-up
- Sequence iteration based on live data
- Always-on team support (same 24h SLA)
Apollo.io subscription not included. Client buys their own seat.
§ 08 — Objections, answered
The questions you'd ask over a coffee.
$5,000, one-time, for the Apollo MCS build. Optional cold-outbound training add-on is +$5,000 (extends the engagement to 3 months). Optional continuous retainer is $2,000/month, month-to-month, cancel anytime. Fixed upfront. No phase-two surprises.
§ 09 — The next step
Thirty minutes.
No pitch.
Just an honest read
of where you are.
A Virtual Coffee is what it sounds like — half an hour, on a video call, where we look at your sales motion and tell you what we'd build if it were ours. If we're not the fix, we'll say so.
— Promise 01
30 minutes, capped.
Respectful of your calendar. We don't run discovery marathons or “follow-up sequences” disguised as relationships.
— Promise 02
No follow-up cadence.
Not a fit? You will not hear from us again. No newsletter, no nurture, no “just checking in” email in six weeks.
— Promise 03
Honest assessment.
We'll tell you exactly where you are — even if the right answer is “you don't need us yet”. That's the point of the call.