Skip to content
MAVEN
Sales Operating Systems

Revenue, Predictable.

Pipeline, process, and people — for B2B service firms at £500K–£5M ARR. Installed in 90 days.

100+
Businesses helped globally
Average pipeline growth
90
Days to full system install
8+
Years in B2B sales
Apollo.io Certified Partner100+ EngagementsLondon · Dubai · New York3× Pipeline GrowthFixed Fee. No Retainers.90-Day InstallB2B Service Firms£500K–£5M ARRApollo.io Certified Partner100+ EngagementsLondon · Dubai · New York3× Pipeline GrowthFixed Fee. No Retainers.90-Day InstallB2B Service Firms£500K–£5M ARRApollo.io Certified Partner100+ EngagementsLondon · Dubai · New York3× Pipeline GrowthFixed Fee. No Retainers.90-Day InstallB2B Service Firms£500K–£5M ARR
Sound familiar?

Your team isn't
the problem.
The system is.

Most founders at £500K–£5M ARR are working harder than ever — and the pipeline still doesn't reflect it. The issue isn't effort. It's the absence of infrastructure.

01
The founder trap
You're still the best salesperson in the room — and that's the bottleneck.
02
Invisible pipeline
You can't see what's moving, what's stalled, or why deals die without explanation.
03
Hire & hope
You hired reps. They ramped. Then they churned. You're back to square one.
04
Strategy without execution
Consultants, decks, workshops. Plenty of advice. Nothing got built.
Our Process

The System.

Three phases. 90 days. A complete sales operating system your team owns forever — not a strategy document that gathers dust.

01
WEEKS 1–2

Diagnose

We dissect your entire sales motion — every lead source, every conversion point, every deal that slipped. You get a clear diagnosis and a ranked action plan.

  • Full-funnel sales process audit
  • Ideal Customer Profile definition
  • Competitive positioning analysis
  • Prioritised gap analysis
02
WEEKS 3–8

Build

We install the infrastructure. Email domains, sequences, CRM workflows, qualification frameworks — every tool configured, every process documented.

  • Outbound email & LinkedIn infrastructure
  • CRM pipeline and automation setup
  • Multi-channel sequence design
  • Sales playbooks and frameworks
03
WEEKS 9–12

Execute & Handoff

We run the system alongside your team. Live coaching, real-time feedback, performance optimisation. By day 90, your team owns the engine.

  • Live call coaching and feedback
  • Performance tracking and optimisation
  • Team training and knowledge transfer
  • Complete system documentation
Why Maven

Not another
consultancy.
A sales operating system.

Most give you a deck and a handshake. We build infrastructure and hand you the keys.
01 / Build, Don't Advise

No decks. No theory.

We install systems that generate pipeline from day one. Your team runs it independently by day 90.

02
£500K£5M

ARR B2B service firms. Exclusively.

03 / Certified
Apollo.io

One of the few agencies certified by Apollo.

90
04 / Fixed Engagement

Days. Not a retainer.

Fixed scope, fixed fee, weekly milestones. You know exactly what you're paying and getting — no 6-month retainer with no end in sight.

05 / Senior Only

No juniors on your account.

Senior operators who've built revenue functions, not handed off to account managers.

Proof, not promises

Real outcomes from real IT firms.

Names anonymised under NDA — outcomes are exact. These are the engagements that define our standard.

£2M ARR

UK System Integrator

Before

4 outbound meetings/month

After 90 days

37 meetings/month, £180K pipeline added

We spent three years trying to scale outbound ourselves. MAVEN built it in 11 weeks.

Managing Director

Outbound buildApolloTeam coaching
£850K ARR

London VAR

Before

Founder-dependent sales. No repeatable process.

After 90 days

3 SDRs trained, CRM installed, 3× pipeline in 90 days

I finally got my time back. The system runs whether I'm in the room or not.

Founder & CEO

ICPCRMSales hiring
£3.5M ARR

Dubai IT Service Provider

Before

Stalled growth. Referral-dependent. No pipeline visibility.

After 90 days

67 qualified opportunities in Q1, £520K weighted pipeline

MAVEN treats you like a partner, not a line item. They actually build the thing.

Head of Growth

RevOpsOutboundForecasting
Abdullah Saleh, Founder & CEO of MAVEN LB LTD
Meet the founder

I've spent 8 years installing sales systems for 100+ service firms. Here's how we'd build yours.

I started MAVEN because I was tired of watching talented founders buy expensive strategy decks that never got executed. We don't deliver advice — we install the infrastructure, write the sequences, coach the team, and hand you a machine that runs without us. That's the entire difference.

Abdullah Saleh

Founder & CEO

Proprietary Framework

The SOTA Framework.

Four elements must align simultaneously to close a deal. Miss one, and the pipeline stalls.

S
Signal
Right prospect showing buying intent.
O
Offer
An irresistible value proposition.
T
Timing
Reaching them at the perfect moment.
A
Approach
The right outreach method, executed well.
Investment

Transparent pricing.
No retainers in disguise.

Every engagement is fixed-scope and fixed-fee. You know exactly what you're paying and exactly what you're getting — upfront.

Sales Process Program

£8,000

Your end-to-end sales process, installed in 90 days — lead to cash.

  • 3-month engagement
  • Full lead-to-cash process
  • CRM + sequences + playbooks
Book a Call →
Most Popular

GTME Program

£12,000

Everything in the Sales Process Program — plus a Claude-Code-powered Go-To-Market Engine built in-house.

  • 90-day build
  • Sales Process Program included
  • Claude Code + AI automations & tools
Book a Call →

Fractional VP Retainer

£3,000/mo

Ongoing VP-level leadership once the engine is live — strategy, pipeline reviews, team coaching.

  • Strategy + pipeline reviews
  • Team coaching
  • Month-to-month, cancel anytime
Book a Call →
FAQ

Questions

Book a Virtual Coffee

30 minutes.
No pitch.
No pressure.

Tell us where you are. We'll tell you if and how we can help. That's the whole call.

30-minute call
No follow-up if not a fit
Honest assessment

30 minutes

Respectful of your time. We don't do discovery marathons.

No follow-up sequence

Not a fit? You'll hear nothing from us again. That's a promise.

Honest assessment

We'll tell you exactly where you are — even if we're not the fix.