MPSOS doesn't replace your CRM, your reps, or your methodology — it makes them work. Apollo, HubSpot, Pipedrive, Salesforce, Attio, or a spreadsheet. The tools were never the problem. The install is. And your side of it is about 2 hours a week, whichever offer — we do the heavy lifting.
We don't
hand you a deck.
We install the
sales engine.
The outbound system your reps will actually run — not a deck they'll ignore. We install MPSOS: Apollo, the sequences, the playbook, the scoreboard. Then we train your team and hand over the keys. Tech companies only.
If your sales motion looks like any of this, the engine isn't the problem. The wiring is.
Founder-dependent revenue.
Every deal needs your face on the call. The pipeline collapses when you go on holiday, and growth caps at the size of your calendar.
Outbound that limps.
Sequences land in spam, replies are rare, and the CRM is a graveyard. You're spending on Apollo, Lemlist and Sales Nav and getting four meetings a month.
Reps without a process.
Two SDRs, three different pitches, no shared definition of “qualified”. Every call sounds new. Every deal feels like luck.
Burnt by the last consultant.
You bought the deck. Read it once. It's now a Notion page nobody opens. The only thing the engagement installed was scepticism.
No visibility, no forecast.
You can't say what next quarter looks like with a straight face. Pipeline is “vibes”, forecast is “hope”, board reporting is fiction.
Hiring, then firing.
You hired a senior AE. They quit in five months. The next one will too — because there's nothing for them to plug into.
Everyone will sell you a “sales operating system” — a framework, a course, a deck you have to execute yourself. We built the proper one. We don't teach MPSOS, we install it: the machine your outbound actually runs on. Three offers, one system — each is simply how much of it you switch on.
MPSOS — the sales system,
done properly.
The Outbound Install
Apollo configured to your ICP — filters, saved searches, wired into your CRM. A cold engine that books meetings.
Inbox Insurance
Sending domains, SPF / DKIM / DMARC, and warmed mailboxes — so your cold email lands in the inbox, not spam.
The First Three
Your first three cold sequences, written and live. Campaigns working from day one, not a template you fill in later.
The Qualify Play
A discovery and qualification framework so your team stops burning time chasing bad-fit deals.
The Closing Kit
Objection-handling and closing scripts your reps actually run — so cold meetings turn into revenue.
The Scoreboard
A weekly pipeline cadence and the KPIs that matter, so you forecast on facts, not hope.
Virtual Coffee
We learn your business, you ask us anything, and we tell you which offer — if any — fits.
The Teardown
We audit your live outbound on our SOTA diagnostic — Signal, Offer, Timing, Approach — and show you exactly where it leaks.
The Install
Phase 1 — Apollo, domains, deliverability, first sequences — is live in about 30 days. The full Sales OS Install runs 12 weeks. Fixed scope, a go-live date, a machine your team owns.
Three phases. 12 weeks. The full Sales OS Install — your team owns it forever.
Diagnose. Build. Hand over.
We dissect every deal you've ever lost.
Every lead source, every conversion point, every deal that slipped — mapped, ranked, and turned into a written diagnosis. You'll see exactly where revenue leaks before we touch a single tool.
- Full-funnel sales process audit
- ICP definition and TAM sizing
- Win/loss interviews on recent deals
- Competitive positioning teardown
- Ranked, prioritised gap analysis
We install the infrastructure, not the advice.
Email domains, sequences, CRM, dashboards, qualification frameworks — everything configured, documented, and live. By week 8 the engine is running, not waiting on a slide deck.
- Outbound infrastructure (email + LinkedIn)
- Deliverability — SPF, DKIM, DMARC, warm-up
- CRM pipeline, automations, and reports
- Multi-channel sequence library
- Discovery, qualification, closing playbooks
We sit beside your team — then leave.
Live call coaching, real-time feedback, performance review. We co-pilot the system in production until your team can run it cold. Then we hand the keys over and step away.
- Weekly live call coaching
- Pipeline reviews & forecasting
- Sequence optimisation in production
- Team training & knowledge transfer
- Complete operating manual
Most consultancies hide the price, sell with a partner, deliver with juniors, and hand you a deck. We do the opposite — on purpose.
MAVEN vs a typical
sales consultancy.
Names anonymised under NDA. Numbers are exact. We don't run quote graveyards — we run engagement ledgers.
Three engagements,
three numbers.
We anonymise the company. We don't anonymise the number. Every outcome on this page is reproducible from the engagement records.
All outcomes →I've spent 8 years installing sales engines for 100+ tech companies. Here's how we'd build yours.
I started MAVEN because I was tired of watching talented tech founders buy expensive strategy decks that never got executed. We're tech sales consultants who don't deliver advice — we install the sales process, build the outbound, coach the team, and hand you a machine that runs without us. That's the entire difference.
Skip the price ladder for a second. Find the sentence that sounds like your business — we'll point you to the right starting point.
What are you trying
to solve?
Outbound is improvised, the tooling is half-configured, and every rep does it their own way — so nothing is repeatable and nothing compounds.
Start with The Sales OS InstallThey handle warm demos fine but freeze on cold meetings — no discovery, no qualification, no structure for turning a reply into pipeline.
Start with The Sales ProgramYou're still the best closer in the building. There's no operator running the forecast, the cadence, or the reps day to day.
Start with Fractional VP of SalesThree offers, one system — each is a different amount of MPSOS. Build the machine, skill the people, or hand the whole number to an operator. Start date chosen at signature, and one 60-day pause if life happens.
Premium work. Honest price.
We install MPSOS end-to-end. Apollo and deliverability in phase 1, then live cold sequences, the playbooks, and the scoreboard.
- Apollo, domains + deliverability installed (phase 1)
- Sequences live, playbooks written, scoreboard running
- No seat limit — your whole team, one price
Twelve weeks of live training that teaches your whole team to turn cold meetings into pipeline — and certifies them for it.
- MAVEN certification on completion — valid 12 months
- Live coaching + recorded library + call reviews
- No seat limit — train the whole team for one price
An embedded operator who owns the sales process end-to-end — standups, 1:1s, pipeline reviews, and the forecast.
- Daily standups + weekly 1:1s with every rep
- Owns the forecast and the pipeline cadence
- Six-month minimum, then month-to-month
One ICP across all three · Tech companies, $3M+ ARR · Apollo subscription bought by the client
The questions you'd ask over a coffee.
MPSOS is the MAVEN Proper Sales Operating System — the machine your outbound actually runs on. Everyone else sells a framework, a course, or a deck you execute yourself; we install the proper one. Apollo configured, domains warmed, sequences live, the playbook, and the scoreboard — built by the operator, not handed over. Three offers: build the machine, skill the people, or have us run it.
Thirty minutes.
No pitch.
Just an honest read
of where you are.
A Virtual Coffee is what it sounds like — half an hour, on a video call, where we look at your sales motion and tell you what we'd build if it were ours. If we're not the fix, we'll say so. If it is a fit, the next step is The Teardown — 45 minutes on your live outbound — then The Install: fixed scope, a go-live date, 30–90 days depending on the offer. The last three installs: $225K pipeline in 11 weeks, 3× pipeline in 90 days, and $650K weighted pipeline in a quarter.
30 minutes, capped.
Respectful of your calendar. We don't run discovery marathons or “follow-up sequences” disguised as relationships.
No follow-up cadence.
Not a fit? You will not hear from us again. No newsletter, no nurture, no “just checking in” email in six weeks.
Honest assessment.
We'll tell you exactly where you are — even if the right answer is “you don't need us yet”. That's the point of the call.
