Below $2 million
$10,000 USD
For B2B technology services companies
Fix the way your team sells.
MAVEN is a sales training and coaching company. In 12 weeks, we build your sales playbook, train your sales and presales teams, and coach them through active deals.
Our clients consistently achieve 3× pipeline within three months and 3× revenue after one year in the service lines we work on.
12 weeks, delivered remotely
The Sales Programme
A 12-week engagement with Abdullah Saleh to document how your business sells, train the team, and apply the process to live opportunities.
For established B2B technology services companies with at least two salespeople. Sales, presales, and the sales manager are included.
Book a 30-minute callIncluded in every programme
- A tailored sales playbook
Your target customers, prospecting approach, qualification rules, and deal process in one document.
- Training and individual coaching
Live group sessions, weekly one-to-one coaching, lead generation training, and active deal reviews.
- Stronger sales materials and skills
Rewritten proposals, decks, and company profile, plus certification assessments.
One programme. Three fees.
Based only on estimated annual company revenue, agreed with the CEO.
$2 million to below $5 million
$20,000 USD
$5 million and above
$30,000 USD
Paid in full upfront.
Same programme at every tier.
No participant limit or per-person fees.
Recognise any of these?
Where is your sales process getting stuck?
Select the situations that sound familiar.
0 of 5 selected
No problems selected.
Choose the situations that sound familiar to your team.
We turn those gaps into a shared process, then train and coach your team to use it.
Inside the programme
Here is what we build with your team.
01 / Your sales playbook
A written process for selling your services.
Document your target market, positioning, team responsibilities, prospecting, qualification, sales stages, goals, and action plans.
CROC structures prospecting. MEDDPICC supports qualification. LAARC guides objection handling. We adapt these methods to your services and market.
MAVEN / Sales playbook
How we sell
01Target customers and positioning
02Prospecting and lead generation
03Qualification and discovery
04Objections and deal progression
05Responsibilities, goals, and actions
02 / Training and coaching
Learn the process. Use it on active deals.
Train sales and presales together. Teach the team to generate leads, understand buyers, qualify opportunities, and handle objections.
Individual coaching and deal reviews connect the training to current opportunities. Save the group training recordings and keep using your copies without expiry.
MAVEN / Coaching session
Move the opportunity forward
The buyer
What problem are they trying to solve?
The opportunity
What do we know, and what still needs qualifying?
The next step
What needs to happen, and who owns it?
03 / Materials and assessment
Clearer documents. Demonstrated understanding.
We review and rewrite your proposals, sales decks, and company profile so they explain your services clearly and support the sales process.
Participants complete the training and tests and demonstrate that they understand and can apply the process. Earned certification is valid for one year.
MAVEN / Sales proposal
A clear path to a decision
Your customer's situation
The problem and desired outcome.
Your proposed service
The scope, approach, and responsibilities.
The next step
What the buyer needs to decide.
The working schedule
How we spend the 12 weeks.
Training and coaching run throughout. We adjust the emphasis to your team's starting point.
Before we start / Your team
Share the materials you use today.
Provide your marketing collateral, proposals, sales decks, company profile, and relevant business documents.
Before we start / MAVEN
Establish the starting point.
Review your current approach and agree the service lines, revenue goals, pipeline, and team capabilities we will work on.
Weeks 1 to 3
Define the process
Agree target customers, responsibilities, qualification, and sales stages. Start the playbook.
Weeks 4 to 6
Train and apply
Practise the process on live opportunities and rewrite the supporting sales materials.
Weeks 7 to 9
Coach and refine
Review deals, address individual skill gaps, and refine the playbook as the team uses it.
Weeks 10 to 12
Assess and continue
Complete assessments, finalise materials, and agree how the team will maintain the process.
Every week, throughout the programme
- Sales, presales, and the sales manager: two one-hour group sessions and one one-hour individual coaching session per person.
- The CEO: a separate weekly sync with Abdullah to review progress and priorities.
All sessions are remote and delivered personally by Abdullah.
Practical details
Your questions, answered.
How much time should the team set aside?
Three hours per person each week for sales, presales, and the sales manager: two hours of group training and one hour of individual coaching. The CEO has a separate weekly sync. Your team applies the process to its ongoing sales work between sessions.
Who is this programme for?
Established B2B technology services companies with a viable offer, at least two salespeople, and leadership ready to improve how the business sells.
What preparation do we need to do?
Share your existing marketing collateral, proposals, decks, company profile, and relevant business documents so we can review how you present and sell your services.
Will MAVEN configure our CRM or sell for us?
Your team configures its customer relationship management (CRM) system to support the agreed process. We train and coach your people to generate leads and manage deals themselves.
What do we keep after the programme?
Your sales playbook, rewritten sales materials, and the training recordings you save. Your copies never expire. Certification is earned through training, testing, and demonstrated understanding and is valid for one year.
How is our pricing tier decided?
We agree your tier using the CEO's estimate of annual company revenue. Below $2 million is $10,000 USD; $2 million to below $5 million is $20,000 USD; $5 million and above is $30,000 USD. The full fee is paid upfront. The programme is the same at every tier, with no participant limit.
Can we keep working with MAVEN afterwards?
Yes. Graduates can choose an optional Fractional VP of Sales retainer for ongoing sales leadership, coaching, and support. The monthly fee is 20% of your programme fee.
| Programme fee | Monthly retainer |
|---|---|
| $10,000 | $2,000 |
| $20,000 | $4,000 |
| $30,000 | $6,000 |
Who you work with
Technical understanding.
Ten years in sales.
I'm Abdullah Saleh, MAVEN's founder and a computer engineer. I understand the services you sell and how your customers evaluate them. I deliver every training session, coaching call, and CEO sync personally.
Start with a conversation
Map the next stage of your sales growth.
In 30 minutes, we map where your revenue, skills, and capabilities are today, where you want to be, and what needs to change. Then we align on next steps.
Book a 30-minute call