Escape the red ocean.Build predictable revenue.
A sales team held to a written standard, for as long as you have one. You are a founder at a B2B technology company where revenue depends on who happens to be selling that quarter. Abdullah Saleh scores where your sales function actually is, writes the process around your live deals, trains the team on those deals, and certifies every seller on a recorded call against a published standard. Certification lasts twelve months, which is why the work does not stop at a handover.
Every sales function reads somewhere on the same five-level scale.
Your level is set by your lowest score, not your average, because the weakest part of a sales function is the part that decides what it can actually do. The scoring is done on your own numbers: every lead source, every point where a lead turns into a deal, and every deal you lost.
A system, or whoever happens to be selling that quarter.
Writing the process down does not change your revenue. Training the team to use it does.
We score how you sell today.
Every lead source, every point where a lead turns into a deal, and every deal you lost, scored against a published scale. Your level is set by your lowest score, not your average.
We write the process around your live deals.
Not a template and not a case study. The playbooks are written on the deals your team is working this quarter, which is the only version they will actually use.
We certify each seller on a recorded call.
Against the standard published on this site. Abdullah does the work himself, from the first assessment to the last certification, so you are working with the same person the whole way through.
Five skills, weighted, assessed on a recorded call.
Coachability is worth only 10% of the score, and it is still the best guide to how someone will actually sell. The same scale is used for every role, from the first assessment through to quarterly reviews.
Speaks clearly and at a steady pace. Confident without being arrogant, few filler words, and sounds natural rather than read out.
Understood the scenario they were given, found the real problem, took logical steps, and thought about the other people involved in the deal.
Uses the language of the role naturally, names real sales methods, and understands this kind of selling.
Says what they do not know, takes a correction during the same call, and uses it on the next one.
Professional, organised, on time.
Certification is valid twelve months from the date of assessment, so the standard has to be re-tested after that.
§ 04 · The threshold
Not everyone passes.
Certification is valid twelve months from the date of assessment
One programme. Twelve weeks on your live deals, and every seller certified against a written standard.
Fix how you sell. We score where the team is now, write the playbooks on your live deals, train against them, and certify the ones who pass.
- The diagnostic
- Written playbooks for your business
- 12 weeks of live training built around your live deals
- Recorded call reviews with written feedback for each rep
- MAVEN certification for each person
- Every document is yours to keep and to use without us
Certification is valid twelve months. When a programme ends, someone still has to recertify the people who hold it and certify the people who join later. That is what this covers.
Twelve weeks to a certified team. Then it keeps going.
The things founders ask before the call.
What does MAVEN actually do?
Sales training, process and certification for B2B technology companies. We score how you sell today, write the process around your live deals, train the team on it, and certify each seller on a recorded call against a published standard. Abdullah Saleh is a sales strategist. The work is building what your team can do, and then making sure that standard still holds as the team changes.
How is the Programme priced?
The Sales Programme starts at $10,000 for 12 weeks, dedicated to you, with certification and no seat limit. It is the only programme MAVEN sells. The fee scales with the size of the team and the scope we agree before signature, and it is fixed in the agreement. All prices in US dollars. 50% on signature and 50% at week 6. Full breakdown on /pricing.
Why not just hire an SDR?
An SDR (a rep whose whole job is booking first meetings) needs a system to work in. Before you spend $70K+ a year plus months of ramp-up on someone who might not stay, we build the standard they plug into: the playbooks, the qualification bar, the CRM stages and the weekly review. Whoever you hire, or already have, then joins a team that already works and gets certified against the same bar. Hire the rep after the standard exists.
How much of our team's time does it take?
About 2 hours a week. We do the heavy lifting: the configuration, the writing, the monitoring. Your side is the standup or working session, the decisions only you can make, and reviewing what goes out under your name.
What happens after the twelve weeks?
You keep everything: the playbooks, the documentation, the CRM build and a team certified against a written standard. Nothing you own depends on us. The one thing that does not sit in a document is certification: it is valid twelve months, and the people you hire next will not have it. The Standing Engagement recertifies the team each year and certifies new joiners as they arrive. It is optional.
Long-form on how the work is actually done.
What is a sales operating system? A founder's 90-day blueprint
A sales operating system is the connected set of process, tooling, content, and rituals that turns sales from an art into a repeatable engine. The components, the build sequence, and what a 90-day install actually looks like.
How to forecast B2B sales accurately (and the categories that matter)
A B2B sales forecast is not a guess — it is a structured commitment built on Commit / Best Case / Pipeline categories, MEDDPICC-grade discovery, and a weekly forecast call that holds reps to honest math. The framework, the cadence, and the accuracy benchmarks.
How to expand a B2B company into the GCC (entry sequence, entity, hiring, channels)
GCC expansion is sequenced — country first, entity structure second, hire third, channel fourth. The order is not optional, and most foreign founders reverse it. A practical playbook for entering the UAE, KSA, and the wider Gulf in 2026.
What the work has actually done.
Thirty minutes with the person who would do the work.
No slides and no script. You get Abdullah Saleh, the fees you have already read, and a straight answer on whether the programme fits. Sometimes the honest answer is not yet.