Feast and famine revenue
Strong months arrive, then disappear. No one can explain the pattern well enough to repeat it on demand.
12-week programmeFrom USD 10,000
B2B tech sales strategy
Build a sales team that wins without you.
MAVEN trains and coaches your sales team to sell professionally, run the full sales cycle, and grow revenue without the founder in every room.
10years in sales
130+engagements since 2018
97%renew or continue with us
93%introduce another company
The founder bottleneck
Your revenue should not depend on who happens to be selling.
You see the opportunity. The market is there. But growth still depends on referrals, relationships, one exceptional rep, or the founder stepping into every important deal.
Your best seller holds the keys
When success lives in one person’s instincts, it cannot be coached, measured, or reliably transferred to the rest of the team.
The obvious market feels crowded
Your team competes where everyone else competes, even when better markets and niches are within reach.
More hiring does not fix a missing system
Courses get forgotten. Generic training does not fit the sales motion. Consultants leave documents behind. Senior hires inherit the same unclear process and cost more while they try to decode it.
Sales Training & Coaching Programme
Twelve weeks to a team that can sell with confidence.
We work on your actual company, actual team, and actual deals. No generic course. No shelf of documents that no one uses.
12 weeksbuilt around live work
2 to 4 hrsweekly client involvement
Up to 20people in the programme
1 yearcertification validity
Sales process audit
We examine the way leads are created, qualified, advanced, won, and lost. The first step is understanding the system that exists today, including the parts that only live in someone’s head.
Company positioning and go-to-market strategy
We clarify where the company should compete, how it should enter and protect multiple markets, and what makes the offer matter to the buyers most likely to act.
Sales and hiring playbooks
Your sales process, messaging, standards, and hiring method are written around your business. The sales playbook carries the positioning into every stage of the deal.
Live training and coaching
The whole team learns by applying the process to active opportunities. Coaching turns the written method into repeatable behavior, not workshop-day enthusiasm.
Sales and marketing alignment
Both functions work from the same buyer, positioning, handoff, qualification, and feedback logic so activity compounds instead of colliding.
One-year certification
Salespeople are assessed against MAVEN’s standard. Those who do not pass enter a Performance Improvement Programme before they are reassessed.
Institutional method
International standards. Applied to your reality.
Our process has been refined across more than seven years of client work and draws on documented sales frameworks, including CROC, LAARC, and MEDDPICC.
CROCLAARCMEDDPICCAnd others
What changes
A revenue function the company owns.
The target is not dependence on MAVEN. It is a professional team with shared standards, clear direction, and the ability to build momentum without the founder carrying every deal.
3×
more pipeline and revenue
Typical documented result across MAVEN client engagements after the method is applied for one year.
Autonomous sellers
The team can run a complete sales cycle and close without the founder in the room.
Predictable motion
Everyone works from the same qualification, positioning, pipeline, and coaching standard.
The 3× figure is a recurring documented client result, not a guaranteed outcome. Results depend on market conditions, team participation, and consistent implementation.
After the programme
Fractional VP of Sales, when the system needs an owner.
Available only to programme graduates. We step into the leadership seat to keep the new standard operating while the team grows.
- Sales strategy and go-to-market direction
- Pipeline, forecast, and performance management
- Team coaching, accountability, and certification
- Hiring standards and onboarding
- Sales and marketing alignment
- Leadership reporting and decision support
Transparent fees
Know the investment before the conversation.
The final fee is fixed before we begin. It changes only when the team or scope moves beyond the published programme.
12-week Sales Training & Coaching Programme
From USD10,000
Starting investment for one company, up to 20 participants, with training, coaching, playbooks, strategy, and one-year certification included.
Apply to work togetherThe named expert
Abdullah Saleh, founder and lead strategist.
Abdullah has spent ten years in sales, including his first three years selling remotely into the United States. He studied computer engineering before graduating in business management and has built his career around the commercial reality of technology companies.
MAVEN is registered in London and serves B2B technology companies across the UAE, KSA, Lebanon, the UK, the US, and Canada.
FocusB2B technology sales
ClientsSix-figure annual revenue and above. 50+ employees preferred, with exceptions for the right fit.
TeamsTwo or more salespeople
SectorsSystem integrators, resellers, MSPs, cloud, cybersecurity, SaaS, and technology holdings
Not a fitB2C, hardware businesses, and B2B service firms below 50 employees
Hours8:00 AM to 8:00 PM Lebanon time
Straight answers
Before you apply.
No theatre, hidden fees, or promises we cannot control.
There is no guaranteed commercial outcome. We provide the process, coaching, tools, and standards, then work with your live opportunities. Results still depend on your market, offer, people, and how consistently the method is applied.
Let us talk with them and see. The programme is direct, practical, and built around their real work. Early conversation usually separates healthy resistance to change from a genuine fit issue.
We begin with a candid conversation about the company, team, sales motion, and timing. If the programme is not the right intervention, we will say so before you sign.
We do not guarantee revenue. We commit to the agreed programme, the work, the documented deliverables, and honest guidance throughout the engagement.
Good. Our fee remains the fee you agreed. The 3× figure describes the recurring client result we have documented, not a ceiling or a revenue-share arrangement.
No. It is available only to Sales Programme graduates because the leadership work depends on a shared process, language, and standard already being in place.
The next move
Own your revenue. Not just the target.
Apply for a direct conversation with Abdullah. We will look at the business, the team, and whether this is the right moment to build the system.
Apply to work together